The very first logo for 7UP was a “winged” design on the 7UP logo. It was black and white and used a 3D font. In the 1930’s they removed the wings and added a red background to the design and implemented a few bubbles. This designed remained for a few decades until they launched the “Uncola” in 1967. From here they removed the 3D type and gave it a flat dimension. Later on they added a Red Dot which they started to animate and called it “Spot.” It became a mascot of the brand, and later on when they changed the background from red to green, in 1990, the Red Dot started to become iconic of the brand itself. As graphic design started to become more popular, we can see their design change quite frequently over the next few years playing around with drop shadows, 3D effects, and different designs. Around 2011, they brand decided to bring it back to the simple fact that their product contains 7 simple ingredients and began playing around with green and yellow circles to signify “Lemon and Lime.” They latest design actually has the circles looking like a Lemon and Lime slice. With a big number 7 and two green and yellow circles, the red dot remains at the center of the logo with “up” written inside.