Burger King was founded in 1954 in Florida, and their first logo design, which could be seen on top of their first store was a King sitting on top of a burger above the sign “Burger King, Home of the Whopper.” This design remained until about 1969 where they created a burger in the design. There were two buns and in between the buns was “Burger King” in a red bubbly font to represent the meat. Although the King was removed from the logo, he continued to play a key role in the commercials and ads. In 1994, they slimmed the font down a little in the design, but not much changed. It wasn’t until 1998 that they made the buns a little shiner, titled it slightly to the left and added and blue swirl around it to give it a global feel.
4 Comments
9/27/2017 01:13:08 am
The game was tense and there were cards strewn about in a jumbled disorder all over the surface of the table, intimidating each player into second guessing every move. With a gut twisting motion, I let my chip slide and scrape across the felt table, boldly raising the pot with my Casino Style Poker Chips...
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andrew cinque
7/8/2020 11:21:02 am
really interesting i like the current one better that's what i grew up with as wel
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Gercee
1/14/2021 09:08:44 am
The new logo is old fashioned and chintzy looking. It's as if BK couldn't afford a decent graphic designer. Either that or BK management collectively has no taste. The logo is supposed to "grab" me and make me want to eat at BK. I'm still going to eat at BK because the food is decent and reasonably priced -- the new graphic will have nothing to do with it.
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AuthorMy name is Erin and I am currently a student at Virginia Commonwealth University Archives
November 2015
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