Coca-Cola is such an iconic brand which I personally love because they started with an idea and they haven’t steered too far off from the original idea. One of the fonts they used from the beginning is still used to this day. Frank Mason Robinson is the creator behind the design using a Spencerian Script. The only variations we have seen over the years were taglines being incorporated (to stay relevant with the times) and the Red background with the white type to help improve readability. Other than that, the brand’s logo has remained the same, and the brand is one of the most, if not the most, well-known brands in the world.