The Brand name Lego derived from a Danish saying “Leg Godt” which means “Play Well.” The company had many variations of its logo from 1934-1950 before it started to take shape into the logo we know today. The original variations contained “Billund, Denmark” which is where the Lego headquarters is located. In 1953 we began to see the logo take shape with the bulky lettering with the red background and the two dots with the black line connecting them. All the way up until 1964 the logo also contained “System” underneath the brand name. In 1973, they removed “system” which was written in yellow, and decided to outline “Lego” in yellow which helped it stand out against the red background. The Logo we know today is slightly slimmer and closer together. Legos is definitely an iconic brand which has been around for many years.