Target derived from the Dayton Dry Goods Company and was first opened in 1962. The director at the time, Stewart K. Widdess and his staff quickly came up with the name a few month before the store actually opened, and from the beginning the bulleyes logo was envisioned for the company. The original logo, from 1962, was 3, red, open rings and “Target” written in black centered within the rings. To improve readability “TARGET” was moved to the side of the logo and put in all-caps. The rings were eventually narrowed down from 3 to just a single red dot and one open ring. In 2000 they decided to just use the color red, and as the brand itself became iconic with the bulleyes, “TARGET” was eventually dropped altogether.