Target derived from the Dayton Dry Goods Company and was first opened in 1962. The director at the time, Stewart K. Widdess and his staff quickly came up with the name a few month before the store actually opened, and from the beginning the bulleyes logo was envisioned for the company. The original logo, from 1962, was 3, red, open rings and “Target” written in black centered within the rings. To improve readability “TARGET” was moved to the side of the logo and put in all-caps. The rings were eventually narrowed down from 3 to just a single red dot and one open ring. In 2000 they decided to just use the color red, and as the brand itself became iconic with the bulleyes, “TARGET” was eventually dropped altogether.
5 Comments
Bob Crabb
4/12/2019 12:48:06 am
The logo you show for 1968 is incorrect. The single red ring around a red dot was not adopted until about 1975.
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Kenneth Bellini
9/29/2021 04:22:25 pm
NOT TRUE
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Lilian
6/2/2020 01:23:40 pm
LOL they changed it so much times
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Kenneth Bellini
9/29/2021 04:28:40 pm
VERY TRUE. 1968 was the revised and current logo.Unimark International Stephen Dunne / Eugene Bellini 1968
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Victoria Bellini
1/4/2021 08:23:28 pm
In 1968, Target streamlined its emblem, leaving just one ring around the red dot. One year later, Target decided to celebrate the opening of a new outlet by presenting a new take on its visual identity. It designed a series of posters that portrayed a woman wearing an earring stylized as the company logo. In 1968, Target streamlined its emblem, leaving just one ring around the red dot. One year later, Target decided to celebrate the opening of a new outlet by presenting a new take on its visual identity. Unimark International designers Stephan Dunne and Eugene Bellini created the final logo version and designed a series of posters that portrayed a woman wearing an earring stylized as the company logo.
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AuthorMy name is Erin and I am currently a student at Virginia Commonwealth University Archives
November 2015
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