It took a lot of contemplating and it was a really hard decision. I finally decided that I liked the "dripping" rainbow effect the best. I love how it pops on both white and black, and I'm sure it would also look amazing on other colors as well. This logo can be placed on many different things, so I used a bumper sticker as an example. Overall, I am in love with this design!!
During the design phase in Illustrator I aimed to create a design that would look good in different formats. My plan is to create a design that will stand out on both white and black, and I also thought that with the right design, the new logo could potentially work on a bumper sticker. I wanted to bring life back to this awesome organization and showcase the spirit they hold. By next week I will have narrowed down my final design and will showcase it in a few different ways.
Diversity Thrift is a well known thrift store in the Richmond Area. It has been around since 2000, and has generously raised and donated money for many different organizations around the area. I thought it would be a great idea to try and tackle a new design for this awesome organization. My first thought was, "What needs to stay in the logo," and the one thing I feel that I cannot change is an incorporation of a rainbow. Diversity Thrift's building is covered in their signature Rainbow design, so a rainbow is a MUST in the design! Another feature I thought I should add to the logo is some incorporation of Richmond considering Diversity Thrift has contributed to the City, and can only be found in Richmond. I drew out a few designs, but I have a few different variations in my head of one or two of the designs below that I want to try and mess around with in Illustrator. I can't wait to see how these designs will transform next week!!
Diversity Thrift was created in an effort to raise money to provide grants to other non-profit groups working through hard times to make the LGBT community better. They aimed to work towards a day where they could live in a community they could call their own.
"Diversity Thrift helps us to raise the funds our community needs, but it’s also another visible reminder that we’re out, and we’re proud."
"Since 2000, Diversity Thrift has raised more than $5 million because of the incredible generosity of our donors from all across the Richmond area and beyond. This money provided critical support to more than two dozen community organizations, and it built our community’s home – the Gay Community Center of Richmond. More than 80% of our revenue goes to charitable programming, and we’re proud of what we all have accomplished together."