Diversity Thrift is a well known thrift store in the Richmond Area. It has been around since 2000, and has generously raised and donated money for many different organizations around the area. I thought it would be a great idea to try and tackle a new design for this awesome organization. My first thought was, "What needs to stay in the logo," and the one thing I feel that I cannot change is an incorporation of a rainbow. Diversity Thrift's building is covered in their signature Rainbow design, so a rainbow is a MUST in the design! Another feature I thought I should add to the logo is some incorporation of Richmond considering Diversity Thrift has contributed to the City, and can only be found in Richmond. I drew out a few designs, but I have a few different variations in my head of one or two of the designs below that I want to try and mess around with in Illustrator. I can't wait to see how these designs will transform next week!!